Wednesday, April 25, 2012

Time to Capitalize on Brazil

Well, hmmmmmm...... Let's think about this one. We (Indycar) have two out of Brazil's big three now in Indycar, that being Rubens Barrichello and Tony Kanaan, and the third driver being Felipe Massa. And there is a race at Sao Paulo, Brazil this weekend. You add all of this up, and you have a recipe to achieve awesomeness this weekend. With a country population of 192 million people (Sao Paulo having 18.5 million people), I should expect nothing less than a sell out at the race.

With all of these people and all of this buzz for the race that has been a success in the past, I think it is time for Indycar to capitalize on the opportunity and broadcast the race in as many places in Brazil as possible to gain new fans. While promoting the current event, Indycar also needs to have their eye around the corner, and promote the Indy 500 while they are down there. Rubens Barrichello and Tony Kanaan's opinions are very much valued in their home country, so if they do a lot of PR stuff, it could mean great things for the future.

Hopefully, if this works, Indycar can gain a huge amount of fans, and that would probably result in a second race in Brazil, which I would absolutely support. Randy Bernard will definitely be keeping his eyes open.

Let's just hope it doesn't rain too hard. Wouldn't mind seeing the race being moved back on the schedule to best suit the climate so it isn't pouring every year.


Let me know what you all think.

-Matthew Hickey

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